As a successful business owner, you make important decisions every day. Everything you do is for the good of your company because, after all, nobody knows your goal, vision, and purpose as well as you. So why would you blindly turn your visual branding needs over to a graphic designer without having a hand in the finished product? While it is true that graphic designers are professionals in their creative arts, a good designer wants to ensure that their product fully satisfies your needs. That is why it is imperative that you collaborate with your designer every step of the way. Clear communication is the key to reaching your desired outcome. Here are some important steps you can take to make your work with a graphic design professional exactly what you want.
Use a creative brief
The best way to make your needs and goals clear is to complete a creative brief before beginning a project. This provides a framework of the needs of your project as well as the elements that should be considered. Your brief should include what you need and why as well as the goals you hope to reach with your design. Let your designer know who you are as a person and the personality you wish to have with your company. You should also include your ideal audience and the core message you wish to communicate. Finally, make sure your designer knows what you don’t want. Sometimes, an idea is reached more easily by stating what you wish to avoid
Know your budget
Before undertaking a design project, be clear on how much you are prepared to spend and make sure your designer knows that you cannot exceed your budget for any reason.
Understand the charges
Before beginning any project, get a written quote of charges. Ask your designer how changes may affect the price as well as how many drafts are included in the fee. How much will additional drafts add to the final cost? If you require changes, try to make them in batches to keep the costs to a minimum. In graphic design, as with any other business, time is money.
Carefully review each stage of the design and keep open communications between yourself and your designer. This can help avoid any misunderstandings and the charges that may accompany avoidable changes. Talk with your designer about who owns the rights to the design upon completion.
Proofread finished copy and check designer’s final version of the work carefully and more than once. This material represents your business so it is of utmost importance that you ensure its quality.