tag:blogger.com,1999:blog-2380317820311115528.post2196214282061572003..comments2023-12-28T11:04:32.515-08:00Comments on .: Packaging Your BrandEd Roachhttp://www.blogger.com/profile/01172063686678167833noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2380317820311115528.post-52712194442744302732008-10-06T00:41:00.000-07:002008-10-06T00:41:00.000-07:00Hi Ed,My comments on colour relate to our product ...Hi Ed,<BR/>My comments on colour relate to our product called The Financial Fence.<BR/>In it we have a colour that represents each of the overall categories of the numbers.<BR/>i.e. Capital is Green, Debt is Red and Equity is Dark Blue, Income is Sky Blue, expenses are Orange.<BR/>We also carry that through our game called Where's the money gone and through a whole methodology that can work for Andee Sellman , One Sherpahttps://www.blogger.com/profile/15291739485833865385noreply@blogger.comtag:blogger.com,1999:blog-2380317820311115528.post-86790016635953925942008-10-05T06:14:00.000-07:002008-10-05T06:14:00.000-07:00I appreciate your comment Andee. It's heartening t...I appreciate your comment Andee. It's heartening to see someone in your industry who pays attention to colour. As part of your differentiation strategy, it will set you apart subliminally. Your audience isn't conscience to it's power, but because it is visually powerful, it is so much easier to register than the written word. It will also compliment your positioning. <BR/><BR/>So in your instanceEd Roachhttps://www.blogger.com/profile/01172063686678167833noreply@blogger.comtag:blogger.com,1999:blog-2380317820311115528.post-45436424497898148202008-10-04T23:13:00.000-07:002008-10-04T23:13:00.000-07:00Hi Ed,I work in the area of teaching people about ...Hi Ed,<BR/>I work in the area of teaching people about their numbers which is a very boring and uninteresting area. In 2002 I wrote a book called 'where's the money gone?' which outlined a tool called The Financial Fence which was a way of showing people visually how their numbers worked. As an accountant at the time I never realized that colour was important at all but since then we have used Andee Sellman , One Sherpahttps://www.blogger.com/profile/15291739485833865385noreply@blogger.com