tag:blogger.com,1999:blog-2380317820311115528.post2490998722416218356..comments2023-12-28T11:04:32.515-08:00Comments on .: Position yourself as the clear choice.Ed Roachhttp://www.blogger.com/profile/01172063686678167833noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2380317820311115528.post-66882352584580612002007-07-03T05:01:00.000-07:002007-07-03T05:01:00.000-07:00Vivienne,Thanks for your opinion. I wonder what th...Vivienne,<BR/><BR/>Thanks for your opinion. I wonder what that CEO you mentioned considers his company's corporate brand to be. The interesting thing about brands, whether corporate, personal, or product - they exist and evolve whether we like it or not.<BR/><BR/>Your article on <A HREF="http://www.versacreations.net/advertising/125/do-you-have-a-personal-brand/" REL="nofollow">personal branding<Ed Roachhttps://www.blogger.com/profile/01172063686678167833noreply@blogger.comtag:blogger.com,1999:blog-2380317820311115528.post-41018430816231321232007-07-03T01:14:00.000-07:002007-07-03T01:14:00.000-07:00Some companies believe in having a corporate brand...Some companies believe in having a corporate branding. But they forgot that the personality of the founder, CEO or the top guns of that company also played an important role. Somehow, we see Bill Gates and Microsoft or The Body Shop and Anita Roddick as one. I was so intrigued with a client I consulted. He said, "No, no, no, I don't have a personal brand, I don't need one. I'm not the salesman". Anonymousnoreply@blogger.com