Do You Have Brand Scent?

This podcast discusses using scents as an icon for your brand.

FREE New eBook from Ed Roach (Me)!

After years of running your business, things change with your brand. Edges wear and everything gets a little tired. I wrote this eBook to address exactly those issues. It's entitled - "15 Branding Things That Your Competition Doesn't Want You To Screw With!" to draw attention to specific issues that should not be ignored in regard to your brand's health. If you do ignore it (so the premise goes) your competition with extend their hand of fate and thank you for your inaction.

But if you're smart, you'll pull up your britches and get your brand back on track and avoid that bullet.

I hope that you enjoy this new offering to you my readers.

Your Brand Is More Than Face-Deep

Every brand is more than its brand image. We all identify a brand by it's image and logo, but the true power of a brand is in its relationship with its audience. Many entrepreneurs fail to understand the depth of their brand. They only see a brand as its logo. It's amazing the basic damage they're doing by not taking their business activities more seriously.

I had one individual ask me this week… when does a product end and a brand begin? You have a brand from inception. As it grows it develops its brand- good or bad. I am always aware of my brand and I endeavour to stay on target. Every positive effort iI make reflects on it. Every misstep also leaves a mark.

I'm very pleased when ever anyone compliments me on my brand considering the amount of effort I put out. It's a daily effort.

Routine, Repetition, Recognition, Results

Guest writer, Lora Crestan.

Execution requires good direction from the leader. More importantly it requires focused attention on details to get the job done well.

Using the four R's can help you get the execution you are looking for, from your team or yourself.
Have a routine. Make sure the team knows it or you follow it.

Repetition is important. Repeating instructions for questions, repeating work processes can make efficiency happen as well as improve quality.

Provide recognition as execution is in progress. This will help move the project along, inspire continued effort and even build self-esteem.

Expect results and follow up to get them. By showing the team what the results could look like and how it would make a difference to them you are setting the benchmark for execution.

Use the R's...they R simple and get you and your team to execute.

Lora Crestan
Solstice Group Coaching
519-735-6820
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