Tuesday, July 28, 2009
Every one of us has fears we'd love to conquer. Is it a fear of the water? A fear of heights? How about public speaking - does that get you spooked? Fear keeps us from reaching our fullest potential. Let's make the summer of 2009 the time that you confront and beat a particular fear. Choose one fear that you would like to beat and develop a plan to attack it.
The only way to beat a fear of anything is to approach it head-on and throw yourself into it. If you have a fear of water, use this challenge to sign up for swimming lessons. If it's public speaking, arrange to speak to a group of people on a subject you are passionate about. Don't put much thought into it - just jump in and go for it.
Conquering a fear will be a tremendous attitude boost, and it will invigorate your personal brand.
I've discovered a great blog written by Hasan Shirazi called: Steps To The Top where Hasan discusses using socila media to improve your personal brand. The article is honest and direct. I love the comprehensive array of links to assist you in your social media efforts. A good source to bookmark for future reference. Enjoy!
Posted by Ed Roach at 6:03 AM
Tuesday, July 21, 2009
Don't kid yourself, the competition is anxious to see your lifeless body behind them. Now is not the time to for a wait and see approach. Are your branding weapons locked and loaded? Now is the time to check your battle readiness outline:
• Increase value to your customers
• Optimize your positioning strategy
• Over deliver
• Be the best at what you do
• Upgrade technology to increase productivity
• Use the web as a lead generating tool
• Respond faster than anyone
• Increase face-time with customers
• Be totally accessible
• Surround yourself with knowledgeable people
• Improve your expert profile
All strategies are go, take aim, and fire!
Thursday, July 2, 2009
Mike Michalowicz - the Toilet Paper Entrepreneur has a terrific post where he features the opinions of 68 individuals (myself included) on how to differentiate your business and stand out from the crowd. Bring a coffee, it's a generous read.