Let's face it: America's fickle. We change our minds about products as fast as we can tweet about them, so what's cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public if they don't predict trends correctly. Even the biggest brands are in danger of losing their cultural icon status if they don't keep up with the times. Here are 10 big brands, recent and old alike, that simply stopped being cool. Read them at Preity Smith's blog...
Tuesday, September 20, 2011
Thursday, September 15, 2011
Have you ever wondered...
• Is there a shortcut to Government funding"?
• Is your brand about due for an over-haul?
• Do you have the sales training you need to jump-start your goals?
Coming to London on November 15th is Fund It! Brand It! Sell It! - a one day, 3-step workshop that answers these questions and dozens more. Check out www.funditbranditsellit.com and find out more details and how you can save on admission too. This workshop is limited to the first 50 registrants who feel a desire to bring their businesses to the next level.