Don't kid yourself, the competition is anxious to see your lifeless body behind them. Now is not the time to for a wait and see approach. Are your branding weapons locked and loaded? Now is the time to check your battle readiness outline:
• Increase value to your customers
• Optimize your positioning strategy
• Over deliver
• Be the best at what you do
• Upgrade technology to increase productivity
• Use the web as a lead generating tool
• Respond faster than anyone
• Increase face-time with customers
• Be totally accessible
• Surround yourself with knowledgeable people
• Improve your expert profile
All strategies are go, take aim, and fire!
