Top 10 Brands That Stopped Being Cool

Let's face it: America's fickle. We change our minds about products as fast as we can tweet about them, so what's cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public if they don't predict trends correctly. Even the biggest brands are in danger of losing their cultural icon status if they don't keep up with the times. Here are 10 big brands, recent and old alike, that simply stopped being cool. Read them at Preity Smith's blog...

Fund It! Brand It! Sell It! 3-step workshop at the Windermere Manor in London on November 15, 2011

Have you ever wondered...

• Is there a shortcut to Government funding"?

• Is your brand about due for an over-haul?

• Do you have the sales training you need to jump-start your goals?

Coming to London on November 15th is Fund It! Brand It! Sell It! - a one day, 3-step workshop that answers these questions and dozens more. Check out www.funditbranditsellit.com and find out more details and how you can save on admission too. This workshop is limited to the first 50 registrants who feel a desire to bring their businesses to the next level.

The Walking Brand

Recently I stepped it up a bit and had some quality dress shirts embroidered with my logo and slogan - "Lead Don't Follow." For a while now I felt this area a loose end in my own personal brand. I wanted a dress shirt to put forward a more business like appearance rather than the casual appearance of the golf shirt. I wear black pants to complete the desired look.

Immediately, I got the response I desired. When I speak it helps me stand out. It also positions me as the one who has the floor. I've also gotten numerous compliments. My end goal is to become known as the branding guy in black. Now I feel that I am absolutely consistent. It also speaks nicely to my small to medium business audience.