Social media - we read about how powerful it is, but I want to know what the reality is on the ground. Are you seeing any leads from social to speak of? Myself I see success with blogging and email marketing. What has your experience been?
As a one person entrepreneur I utilize all aspects; e-mails, etc. to open a door and face-to-face to close the deal. A question - Has the social media philosophy superseded the personal cold calling process?
I was born in the era where you train yourself to watch body language and adjust your sales/marketing call accordingly. Now I tend to analysis more when it is appearing in black and white on the screen as perceptions, cultures and language nuances can be so different.
I never could do cold calling. I even got training and it just wasn't a fit for me. On-line marketing especially blogging has been successful for me. I also enjoy live networking.
Don't you wish we had the web when we started out?
As a one person entrepreneur I utilize all aspects; e-mails, etc. to open a door and face-to-face to close the deal. A question - Has the social media philosophy superseded the personal cold calling process?
ReplyDeleteI was born in the era where you train yourself to watch body language and adjust your sales/marketing call accordingly. Now I tend to analysis more when it is appearing in black and white on the screen as perceptions, cultures and language nuances can be so different.
Hi Sue,
ReplyDeleteI never could do cold calling. I even got training and it just wasn't a fit for me. On-line marketing especially blogging has been successful for me. I also enjoy live networking.
Don't you wish we had the web when we started out?