The Detroit area has just released the results of a branding effort whose challenge was to brand Detroit AND surrounding areas. Crain's Detroit Business has a good article on their efforts.
I think that they have done a good job and the brand logo shown here embodies Detroit nicely. I see automotive and sports culture in the image and this goes right to the soul of the motor city. Now it will be interesting to see how it is integrated in its overall marketing. The suggestion being put forth, is that Detroit is "Where cool comes from".
GO DETROIT!
