This is just a great and simple one that I picked up from a client yesterday during a branding session I was facilitating with them.
Essentially it boils down to keeping track of all those little favors you do for customers through out the year but can't really bill for them. How can you benefit from from your largess? Well here's a fantastic way to go about about it and something your customer won't mind getting.
It's called a "Good Will Invoice".
All you have to do is put a value to all those little things you do for free and once a year send out the "Good Will Invoice". It is not an invoice to pay, it is simply to show how 'much value' added there is to working with you. I believe this to be a great public relations move and one to kick up your brand in your customer's mind.
Have a good day.
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