I came across a great list of branding pain points that may assist you indetermining when to call in a branding professional. This excellent list was assembled by Derrick Daye from "Branding Strategy Insider". Derrick is a fine associate of mine who has terrific insights on branding, especially place branding.
If any of Derricks points are something that keeps you awake at night, it could be the reason you need to call in assistance.
Thursday, January 3, 2008
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