Graphic Designers. They are the talented people who bring your marketing materials to life. They are the people responsible for selling your products or services from a visual perspective. They are communications experts.
Those are my words. How do you feel towards graphic designers? What if any are their value to you? I am asking this question to assist a young design professional over in Ireland who is doing a paper on the subject. I offered to help because honestly it interests me. It will help gage the perception of the graphic design brand from the viewpoint of a business audience. If you use the services of graphic designers, do you feel they are worth what you pay them? Many companies, do a lot of their graphic design in-house. The work is usually assigned to administrative or IT staff, (this would include website deign). Has it ever crossed your mind to get this done by a professional? If not, why not?
To sum up - if you could spare a few moments - tell us what you think of graphic designers, you'd be helping a young student with valuable real-world research.
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