We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good exercise would be to identify this person. To perform this task you have to build a demographic profile. Remember - the profile is of the person that you make the most money from. Once identified, you will want to locate more like them.
Here are some questions to ask yourselve regarding your most profitable demographic profile:
1. Are they male or female?
2. How old would they be?
3. What income level?
4. Are they philanthropic?
5. Are they married?
6. Do they have kids? (if so, what age are the kids?)
7. Are they community minded?
8. Union or non-union?
9. Are they American or not?
10. Republican or Democrat?
11. What vehicle do they drive?
12. Visible minority?
13. Aggressive or passive?
14. Introvert or extrovert?
15. Do they read the local newspaper?
16. Are they joiners?
17. Are they handy around the house?
18. Do they own a single family dwelling? or a condo?
19. Are they a sports fan or culture fan or both?
20. How much money do they spend with us?
Answering these questions will give to a solid base to determine your perfect customer. Using census data or a market research source, identify more of this demographic profile within your community. If you charted the outcome on a map, you will typically see clustering of locations. This is because similar demographic groups tend to live close to one another. Market to these target locations. This will save printing and distribution costs by avoiding areas not identified as a target group. Now you not only know your perfect customer but where they live too.
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