I just wrote an important little article on the importance of COIN (Circle Of Influence Networking) over at Small Business Branding. Essentially I discuss why it is valuable to your brand to keep an eye out for opportunities that might benefit your clients and other contacts. It's easy to do and is a great way to stay in touch with clients. Personally, I enjoy the concept of clients doing business together. You become a conduit or a "Connector" as Mark Brand so nicely put it in a comment on my article.
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