Monday, January 12, 2009

You Know Your Brand's Gonna Suffer When:

If you happen to be looking for flash points for your brand, then you've come to the right place. What you are faced with is 51 ways that will negatively impact your corporate brand. Steer clear of these bad situations...

You know your brand's gonna suffer when:
Your office supply budget is bigger than your marketing budget.

You know your brand's gonna suffer when:
Your sales are riding on price.

You know your brand's gonna suffer when:
You look to the competition for inspiration.

You know your brand's gonna suffer when:
Your business card looks different than your signage which looks different than your websites.

You know your brand's gonna suffer when:
You neglect thanking your customers for their business.

You know your brand's gonna suffer when:
Your employees explain who your are differently.

You know your brand's gonna suffer when:
The visionary of the company is dwelling on the downside of the economy.

You know your brand's gonna suffer when:
Your sales team don't recognize opportunities in the economy.

You know your brand's gonna suffer when:
Your company isn't embracing an online presence.

You know your brand's gonna suffer when:
Your customers aren't familiar with your brand image.

You know your brand's gonna suffer when:
Your corporate brand colors match that of your competition.

You know your brand's gonna suffer when:
Your have nothing to differentiate your company from the competition.

You know your brand's gonna suffer when:
You don't have a clear understanding of your brand message.

You know your brand's gonna suffer when:
You aren't sure of your brand personality.

You know your brand's gonna suffer when:
You don't live up to your brand values (if you've determined what they are).

You know your brand's gonna suffer when:
You haven't discovered your brand values.

You know your brand's gonna suffer when:
Your brand image is inconsistent.

You know your brand's gonna suffer when:
Your brand is defined by the competition.

You know your brand's gonna suffer when:
You don't respect your suppliers and pay them in a reasonable time frame.

You know your brand's gonna suffer when:
You fail to stay current in your industry.

You know your brand's gonna suffer when:
you don't train your employees regularly to keep them motivated.

You know your brand's gonna suffer when:
Your employees have to rely on rumor for their news within the company.

You know your brand's gonna suffer when:
Your advertising doesn't tell the reader how they benefit from you.

You know your brand's gonna suffer when:
Your advertising uses cliches to get the message across.

You know your brand's gonna suffer when:
Your company stresses service, but keeps customers on hold for extended lengths of time.

You know your brand's gonna suffer when:
Your company isn't involved in charitable activities.

You know your brand's gonna suffer when:
Your company doesn't belong to professional organizations.

You know your brand's gonna suffer when:
Deadlines aren't taken seriously.

You know your brand's gonna suffer when:
You fail to keep your name in front of customers and prospects.

You know your brand's gonna suffer when:
You find the cheapest way to produce promotional materials.

You know your brand's gonna suffer when:
Sales are resistant to networking opportunities.

You know your brand's gonna suffer when:
You don't believe sales will improve this year.

You know your brand's gonna suffer when:
New talent resists your advances.

You know your brand's gonna suffer when:
You fail to look for publicity opportunities.

You know your brand's gonna suffer when:
Your company fails to make an emotional connection with customers.

You know your brand's gonna suffer when:
You fail to maintain a brand image standard.

You know your brand's gonna suffer when:
Your company suffers from low brand awareness.

You know your brand's gonna suffer when:
Your online image isn't integrated with your offline image.

You know your brand's gonna suffer when:
When customers refuse to give you testimonials.

You know your brand's gonna suffer when:
Your company brand image is no longer relevant in your industry culture.

You know your brand's gonna suffer when:
Your company have failed to update all compliances.

You know your brand's gonna suffer when:
There is no brand allegiance from the top down.

You know your brand's gonna suffer when:
Web search engines don't recognize you.

You know your brand's gonna suffer when:
Your website is just a brochure site.

You know your brand's gonna suffer when:
Your company fails to grow and promote new products and services.

You know your brand's gonna suffer when:
You fail to recognize a broke brand.

You know your brand's gonna suffer when:
You are resisting new avenues of marketing, unless of course they're free.

You know your brand's gonna suffer when:
You react to competitive ideas or have a willingness to follow the competition.

You know your brand's gonna suffer when:
You fail to counter bad publicity.

You know your brand's gonna suffer when:
You fail to regularly analyze your brand health.

You know your brand's gonna suffer when:
You fail to subscribe to my weekly branding tip :)

4 comments:

Uncle Stuffy said...

All good points.

Ed Roach said...

Thanks Uncle Stuffy - I've gotta million of 'em.

Anonymous said...

Hi Ed.
This makes good reading. I work for a non-profit enterprise agency here in the UK and we are looking at re-branding ourselves. Any special advice for this sector?
Thanks, Barry

Ed Roach said...

Barry, why do you feel the need to "re-brand"? What is lacking in your existing brand?

 
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