Do you want to take advantage of something in the marketplace that resonates with your target audience. A great example of this is the green movement. You may also have developed a unique process, that you'd like to promote. Use domain names as a way to build brand recognition. For instance if you have an organic fertilizer, instead of directing traffic to the company's domain, use a marketing domain, such as: "www.GetTheLeadingOrganicFetilizer.com" or that improved process: "www. TheBestNewProcessForSomething.com"
Use your imagination to sell through the domain name. Even using your slogan as a domain would do the trick. The names are pointed to a splash page or the corporate site. They are cheap to buy and are effective.
