Monday, December 6, 2010
What is the conversation between your brand and your prospective customers? What is your brand telling them about you and your company? What ever their perception of you is it's the first indication of what that story is. Having a Linkedin profile recommendation is one way to hear that conversation. You know the story you'd like told but is it the story that getting out? Building your brand is all about the conversation. If if isn't exactly where you want it to be then you are going to have to change that conversation. The time to do it is right now.
I only mention Linkedin because people are accustomed to leaving a recommendation there. If you blog, you can pick up on the conversation by the tone of the comments you get. You can hear the conversation from any number of channels, the important thing is to hear what is being said and build on it. Use every channel available to you to stoke the proper conversation. Your conversation should accurately reflect your brand values. Your conversation should consistently reflect who your are.
Branding - it's all about the conversation