We're calling it, "Fund it! Brand It! Do It!." Catchy don't you think?
The goal is to bring it to cities initially in Canada, and also to widen it's scope by offering it online as well. The first one or trial (if you will) is aimed for the east coast in late summer/early fall. Not only is it a paid gig, but it also generates warm leads.
You too can create your own economy by doing much the same thing. Become a valuable source of information and initiate a new revenue stream in the meantime. Develop a professional brand image to sell it and boost your expert profile at the same time. Put yourself out there and grab the gold.