The way I look at the economy is that there are two positions that any business can take. One is you can let the economy "happen to you" OR you can develop your own economy. I choose the latter. How can you develop opportunities? Myself, I'm in the middle of developing a few ideas to bring opportunity to my door. The first is a workshop series that is targeted to start-ups. It involves a government grants expert, a motivational speaker and myself, The Branding Expert. We're calling it, "Fund it! Brand It! Do It!." Catchy don't you think?
The goal is to bring it to cities initially in Canada, and also to widen it's scope by offering it online as well. The first one or trial (if you will) is aimed for the east coast in late summer/early fall. Not only is it a paid gig, but it also generates warm leads.
You too can create your own economy by doing much the same thing. Become a valuable source of information and initiate a new revenue stream in the meantime. Develop a professional brand image to sell it and boost your expert profile at the same time. Put yourself out there and grab the gold.
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