If you're a business who packages goods, then having a great sustainability story is golden to your brand. If you use styrofoam or other petroleum based packaging, this moth's issue of Packaging magazine has a terrific article and video outlining mushroom based packaging. A sustainability story gives you something positive to tell about the social conscience of your brand. Down the food chain it gives your customer's a story to tell as well. Every body would love to do their part for the environment. This is your opportunity.
This is an idea that is worth investigating. Beat your competition in being an early adopter. Lead with your brand.
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