Sunday, September 9, 2012

Why Hijack My Subscriber List?

I've had my weekly mailing to my subscribers hijacked by competition over the last few weeks. For as clever as it was, I can't see what the benefit was. I won't give the guilty party any more free publicity, but as a branding 'professional' how does this activity square with your values?

Thank heavens I know a bit about html code, to know what to check for. I've also had the good fortune to have subscribers alert me to this episode and offer their help to correct the situation. A hacker is understandable - it's what they do. But feeding off my subscriber list seems way too seedy to me form a peer. I hope it was worth it.

What were you thinking?

No comments:

More blogs about http://brandcorral/