Saturday, January 20, 2007

Logo as brand. Agree or disagree?

I was over at a nice blog on branding at davidairey and I was driven to respond to their suggestion that the logo is the brand. It is an interesting exchange I think. In my opinion a logo is only part of the brand - it is not the brand as a whole. Anyway, check it out and leave your opinion here or there.

1 comment:

David Airey said...

Hello Ed,

Many thanks for taking the time to post your thoughts. It's very much appreciated.

I have updated my post in response to your contribution and welcome you to take another look.

Kind regards,


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