I'm leaving this post open for anyone who wishes to as a question of myself or any of the readers. I wish blogs that I read had a question area - because often times I have a question that I know their audience has the knowledge to answer, but there is no formal avenue to do so.
So if you have the need to ask - please do.
Sunday, April 29, 2007
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5 comments:
Thanks for the invitation, Ed. This is one of only two or three posts which I have "Starred" in my Google Reader account. You'll no doubt find a question from me soon...
Thanks Robert. I'm looking forward to seeing you here.
Ha, bout time I thought of a question. Here goes:
When writing naming a brand, writing a slogan or something important, do you look at words for their denotation or connotation?
If you use the connotation, how do you determine what people from around the world associate with that word?
Initially Robert I look at words for their denotation. If I'm trying to be especially clever their connotation kicks in. I don't have any particular rule on this as it boils down to inspiration.
As far as a world view - my first consideration is the target market. If it is strickly a local skew, then I consider cultural barriers if I must translate the text for local ethnic consumption. If it is English only, not so much.
Thanks Ed, that was pretty straight forward...
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