Wednesday, April 29, 2009
Increasingly small businesses lament the dwindling of their markets and the narrowing of their opportunities. From my perspective, I'd say the situation is a case of them allowing the economy to affect them instead of them affecting the economy. The answer to that dilemma is to be proactive. Most of the subscribers to my information materials and products receive them because they filled out a form to get something from me. You too, should do what I call "eMail harvesting." Over time, this important group of people grow to form an exclusive market for us to talk to.
My subscribers are all business people who are searching for branding information to grow their companies. They are ALL my target audience. You too should start building your own audience to share information with - expanding your marketplace in a very cost-effective way as opposed to traditional media. Depending on how you organize your audience, you can fine tune the messages you send to them.