I had a terrific article sent to me from a Colleague entitled: "Recession Can Be A Gift Horse To Recruiters/Graduates" by Prof. Daniel Muzyka. The article outlines why companies should be showing more respect towards students because of their value to you further down the road.
I was struck by it because I actively engage students as a part of my marketing efforts. I see them as potential future customers. I want my brand top of mind with them. They get the opportunity to pick my brain today and benefit from my experience.