As the head of your company are you exhibiting the traits of a leader? You will command more respect if you position yourself as a definitive decision maker. Wishy washy gets you no points in the decision arena. Your employees are looking for you to lead. Even when your decisions are tough ones, stake holders appreciate the difficulty in your choices.
A company leader who actively builds their brand based on a powerful strategy will inevitably attract valuable talent to their firm. If you wonder at times why the competition consistently attracts top talent it is because their brand attracts them like mosquitos to a flame. It is within your grasp to extinguish their flame while sparking renewed life in your own. What will it take to become an inspiration to your stakeholders and admired by those who would wish to be a part of your team?
A strong brand leader can accomplish all this and MORE.
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