Wednesday, June 23, 2010
There are lots of ways that you can approach your brand to make it more effective. Some can be
costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don't take much thought or effort but can impact your brand in a big way.
1) Sponsor a local adolescent sports team.
This is not so much to get your logo on a jersey but it
is part of giving back to the community. Volunteerism speaks to your brand values. Not to mention that many of the organizers are also leading members of the
2) Join local networking groups.
Don't just join groups and wait your turn to say your
elevator speech, but take an active role. Join committees, offer your assistance where ever you see an opening. People are impressed by go getters.
3) Write a short eBook.
You are an expert in your field. Take that valuable knowledge and apply it to a subject your potential customers might find compelling. Offer it up on your website or blog for free. Doing this puts you on
the path to building a niche group to sell to.
4) Consistency of image.
Make sure that all your materials have the same brand image. Any deviation only causes confusion among your audience. I go to great lengths to be sure I stay on track with my brand, so should you.
5) Do you have a new product or service that needs attention?
Do a press release and spread the word in the media. Any pick-up is free advertising for you.
6) Do a color analysis of the competition.
See what colors the competition is doing and choose a color they are NOT using to own that color and differentiate yourself. Of course this is great if you're willing to re-do your brand image. If not, look at the attitude or tone of their messages and differentiate based on that observation.
7) Go on blogs that your audience is on and purposely leave constructive comments.
These comments will lead customers back to you. This is a great way to get the conversation started. It also works the same way in Linkedin groups, Facebook and Twitter.
8) Track your online visitors.
Be sure that your websites and blogs have analytic code installed so that you can see what keywords people use to find you. Use those keywords as the basis of links back to you rather than your company name.
9) Record podcasts/videos.
They don't have to be super professional, just decent so as not to cast any negativity on your brand. A/V adds a distinct tone to your online content and positions you nicely. It helps add a personality to your brand.
10) Lead don't follow.
How can you lead in your category? Determine a way to take the high ground from your competition. In Branding Voodoo, you MUST have the bigger pins, anything less is just doodoo.