Tuesday, June 29, 2010
Just what do you stand for? In order for you to grow your brand effectively, you have to know your brand values. What are the characteristics that define you? These values are such that without them it would fundamentally change your brand. Let's say that giving back to your community is a huge brand value. No longer giving back, would be way out of character. Your audience would not recognize your company as once they did.Your brand would be damaged as it would be viewed as more selfish. This is how brand values define you.