Tonight I have to speak on branding to a Linkedin group. I have only 5 minutes so I've titled it - Branding in 5 minutes or less. The following are my speaking points:
• Your brand is not your logo and tag line.
• Your brand is your reputation, and you have one whether you want one or not.
• You can choose to define your brand or you can let your competition do that for you.
• To test your brand strength - tomorrow morning ask the first person at your place of
business "what do we do here?"
The answer you get is their perception of your brand. In branding, perception is reality.
• If you don't stand out from your competition then you have a branding problem.
• If you are always selling on price, you have a branding problem.
• If your staff are uninspired, you have a branding problem
• If you are not selling from a leadership position, you have a branding problem
• If you are selling with lots of messages, you have a branding problem
If you ignore your brand, your competition loves you.
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