A Book On Sales With A New Twist

Would you even consider reading a book on sales and selling if the author themselves was not a salesperson or at the very least involved with the sales industry? I agree, typically I wouldn't either.
But in his new book "The Art of the Sale," Philip Delves Broughton takes an outsider looking in approach. I really enjoyed this book. Like most books on sales it tells a lot of stories to get a point across. That is probably the only typical angle about this book. Everything else looks at sales from a purely objective point of view. It is this very honesty that I enjoyed.

Broughton is a good listener and it shows here. That said, I guess you could say (at least by Dale Carnegies standards) the author is himself a good sales person. Listening is half the battle. With every book I read I hope tho get at least one nugget of wisdom. In "The Art of the Sale" one nugget I loved was the discussion that "Doing something costs something - and doing nothing costs more." Another (and there are plenty more) is the fact that you should take ownership of your customers problems. It is your duty to help them and make their lives easier. For that they will love you.

"The Art of the Sale" is a good read, and a book that will make you think. Broughtons Business of Life perspective is one I think you might enjoy.