Compliances - those nasty regulations that are imposed by business associations and the governments can actually be used to your advantage. The notion is to develop your own self-administered compliances and market them as differentiators. Drop by my compliance blog, Compliance Brander to read my 5-step solution to making this happen. The great news is that this technique is relatively new in branding, so it's the perfect time to jump in on the ground floor.
Compliance branding is a classic example of changing a negative to a positive and using that change to your advantage.
Saturday, February 7, 2009
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