Tuesday, February 10, 2009
One thing a challenging market accomplishes is, it lets you know how safe your brand has become. It's a scary place to be. From the day you opened for business, until this revelation, your brand has had its ups and downs. For the most part, you've done an outstanding job just making a living by doing business in the moment. Building a brand that takes you forward, takes an focused effort. That effort has you pumping up the volume on your brand awareness.
What can you do to build your expert profile, and push your brand to the point where customers search you out? Over time, they come to rely on you for your expertise as much as anything else. Focusing on your brand and how to improve it, will invigorate you to the point that your worries about the economy drift away and you start to recognize opportunities.
Developing a brand positioning strategy that differentiates you is an inspiring goal. Where once, you watched and sometimes reacted to what the competition was doing to determine your sales initiatives, you now are poised to take a leadership role. Your brand has the momentum it needs to jump up and shout - THIS IS WHAT - ONLY I CAN DO FOR YOU TODAY!
What ever you do to enhance your brand, pump up the volume and make it better. If it is important to your brand values that you take an interest in your community, pump up the volume and go the extra mile. Actively participate, rather than just donating funds. If your team decides that it has to reach out and open up new markets, pump up the volume and go global. Embrace the fear of failing and crush it!
If your brand is to reflect a company who knows no bounds, then it is your responsibility pump up the volume and take the risks that deliver results. This market is not for the business person who loves to wait and see - that's the mind set of a follower. This is your chance to pump up the volume and make an winning impression.
How have you pumped up the volume in your search for success? Many of us here can learn from your story, please share it with us in this space. Pump Up The Volume!