What do the MacDonald's, Nike, Apple, KFC and Allstate brands have
in common?
VISUAL BRAND ICONS.
Brand icons are sensory symbols that represent the corporate brand.
As they say, "A picture is worth a thousand words." You are better able
to remember visuals than even the spoken word. Many companies
have even dropped the text part of their logos in favor of their icon.
The most obvious of these is Target department stores.
Do you have an icon in your brand image? If not, you may be wise to
consider one. Icons can even be a scent (Cinnabon) or a sound
(Harley Davidson). Improve the memorability of your brand image
with an icon.
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