There are plenty of tools on the web that you should be investigating to better your business opportunities. I speak to groups of business professionals and what I thought was common knowledge is completely new information to many. That realization led to this week’s tip - put these on your radar:
• Blogging - great for building your "expert profile" and reaching out to a global audience with your opinion
• Blog Commenting - Google blogs in your industry and comment on them, leading readers back to your websites and blogs
• Blog Writing - Discover significant blogs in your industry and offer to write for them, leading readers back to your websites and blogs
• eMail Marketing - build a list of potential customers and put a message directly in front of them, (this weekly Branding Tip for example)
• Public Speaking - a great way to show your expertise and gain warm leads
• Skype - use the web to speak to long-distance customers for free or close to it
• Webinars - hold classes or virtual conferences to sell your services
• Free Analytics - track the success of your websites, blogs and email marketing efforts
• eBooks and Newsletters - offer them for free to build traffic or sell them online
• Online Payment - use Paypal's donation code to build a simple pay area for customers to easily pay you, (great for non-profits)
• Video/Audio Podcasts - record tips on what you do and offer them for free to readers of your websites and blogs
• Virtual Networks - join online networking groups to build relationships
These dozen should keep you busy. All of them can be done for FREE if you tackle them yourselves.
2 comments:
these tools are all GREAT tools and what's absolutely necessary is to have a plan - targeted at your audience - otherwise it's overwhelming to any small business person. You must ask yourself - who's my audience, what do they want to hear and then slowly start implementing these tools with a minimum of time each day.
You are right on the money Judy. Thanks for commenting.
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