More and more clients are beginning to realize the relevance of building their expert profile online and benefiting financially from their efforts. I am getting increasing requests to help entrepreneurs start blogs, make their web presence more valuable to visitors and develope tools to build opt-in lists.
I think the idea of developing a niche market of their own to sell to, carries some intriguing possibilities. The moment that you recognize that you are a product to develop then the easier it will be to put yourself out there. I know for me this was a turning point. Prior to this, the idea of putting my opinion in front of thousands of readers was very daunting.
After years of building my personal brand, it has rewarded me with consulting, speaking and design projects that otherwise, I would never have had the opportunity to accept. Recently, as a matter of fact I was sent to Prague to speak for a half an hour. Expenses and a fee were covered. The experience was very rewarding.
Now my clients who opt to build their personal brands online, will also benefit once they have paid their dues and work to build a strong meaningful brand.
Are you ready to take yourself to the next level? Going from a reader to being read carries with it many rewards. It validates your years of experience. It says that you are indeed an expert. Do it and just watch the doors open in front of you. Unlike traditional marketing, this is very hands on and the reward is personal AND financial.
Thursday, August 27, 2009
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