Tuesday, March 31, 2009
Your business card is a simple and effective tool in sales. That little 3.5" X 2" message can make or break your first impression. How much importance you put on it will make you money or leave it behind. Your brand relies on it to succeed. Let's assume you've had your logo done professionally, and let's also assume you've positioned yourself properly. The next question is, have you exploited everything about this pocket billboard?
Have you used BOTH the front and back of your card? Utilizing both front and back allows you to refine your message. The back of your card is the perfect spot for your elevator speech. You can use it to point out your positioning or brand message. It represents a total image.
Have a look at stock weight as well? If is too floppy it feels cheap to the touch. You want some bite when you flick it. Saving a nickel on design will lose you that first impression and bruise your brand.