Publicity - it is seen as free advertising. Everybody wants positive publicity. Wouldn’t it be great if you could control publicity?
Well you can.
There are two ways to get publicity that you can do today that has a good potential for success.
The first method is to develop a media center on your website. This involves having a canned article of different lengths. The media center should also have pictures that can accompany your article. Also, include your company’s logo and a bio of yourself. Now you have to contact different media of your choice, and make them aware of your ready to print good news stories.
The second method is to go to blogs in your industry and offer them your articles. Blogs and traditional media are looking for content continually. You will find that blogs are anxious to take your material.
Which ever method you favor, the trick is to be confident in your attempts to get publicity that compliments you. Don’t assume media will not be interested.
