How Branding Can Impact Your Bottom Line

So - you've decided it's time to cast your own shadow. You are an entrepreneur at heart, and you've got the encouragement of family and friends. You've talked to an accountant and corporate lawyer. You signed a lease on a great new office, and it's decorated beautifully. You've joined the appropriate local business clubs and lined up a modest operating line with the bank.
You have a cool name, and logo, and you're ready to launch.

Or are you?

Read more of this article I've just posted over at Startupnation.com...