Friday, March 20, 2009
Are you looking for that magic bullet that will reinvigorate your community and attract investment? Direct your attention to place branding. Like corporate branding, place branding embraces positive experiences to lure and win site opportunities, for communities around the world. Ed Burghard of the Burghard Group - a leader in place branding recently interviewed yours truly on the benefits of place branding whether done on a large or modest scale.
The Burghard Group also has launched the Brand America initiative whose goal is to provide accurate and accessible data to states and communities wishing to exploit their positive brand experiences. Place branding is a critical strategy that compels investors to chose based on a powerful brand. If you are new to place branding, The Burghard Group is a great resource to get a handle on its value to economic development officials globally.