Saturday, February 20, 2010

Brand Positioning

This video is the visual presentation I use when I speak to groups on positioning a brand. The goal of positioning is to have your brand focus on what separates you from the competition. Based on differentiation, what can you embrace that makes your brand a "leader" not a follower? Even though I don't have a voice over explaining the finer points, I still feel this video may have some value in the direction it points you in.

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