Thursday, February 25, 2010

The Reality of Brand Building

One thing I always tell people interested in pursuing brand building (versus simply marketing or selling their product) is that it takes time and money.

If you don't have time, you better have a lot of money; and, if you don't have money you better be persistent and give it time to succeed.

Guest post by: Edward Burghard
Retired Harley Procter Marketer, Procter & Gamble
Executive Director, Ohio Business Development Coalition

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