From here onward my blog will be known as - Ed Roach: The Branding Guy.™ This addresses my progress in branding myself. As I meet people I'm repeatedly being addressed as "that branding guy." So I've decided to embrace it. The new name addresses the positioning of my personal brand and my slogan, "Lead don't follow.™ " is my call to arms.
It will be my intention to move my website in this direction also. It will be a sub-brand of the Branding Experts. This is all part of my growth plan. If you have an opinion, I'd love to hear it.