Tuesday, April 6, 2010
Are you doing anything to affect your personal brand? Since we all have a brand, it benefits us to be cognizant of the impression we make on others - since sales are directly affected by the relationship with have with customers, it is all the more important to make the best impression on them. Become known for something with them. Discover what makes them tick and zero in on that attribute.
Always be on the look out for opportunities for them. Be friendly with their employees (gate-keepers). They can keep you at arms length if they don't trust your brand. Don't leave any stone unturned when building your relationship and that building never stops. One thing about business is that it is positively and negatively affected every day. You have to be constantly aware of the culture your customer resides in and react to it. A strong personal brand will help you to weather the storms and reap the rewards of the sunny days.