The Good Egg.

Happy Easter everyone!

Everything about Easter holds a great symbolic meaning. It all revolves around re-birth, a fresh start. The freshness of spring. The joy in the faces of children. Easter egg hunts. Everything bursts with hope and expectation for something better. The gathering of friends and family to celebrate and give thanks for what we have.

The Easter brand is probably the most optimistic of all the holiday brands. A colorful Easter egg for me symbolizes the playfulness and creativity of youth. It holds such promise. A child ambitiously cracks open an Easter egg anticipating the sweet reward that lies within. Whatever the reward inside, no matter how modest, is appreciated with out question.

We as adults can take a simple lesson from a child and their Easter egg. It is the simple things that have the greatest impact on our happiness. The riches in life most often come in small packages.

A great brand is a good egg to be sure!