Custer's last stand, while something of legend didn't end nicely. Custer put himself in a poor position destroying his future.
If there is nothing else you do with your brand, take a position of strength and lead with your brand. When describing your company, don't say things like: "We are one of the leading..." or "We are one of the top producers of..." Take the high ground, step out in front!
"We ARE the leading..."
"We ARE the top producers of...
Mind you it has to be true. Exaggeration is as bad as lying. Have faith in your accomplishments - lead don't follow.
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