Wednesday, February 23, 2011

Enhancing Resumes With A Strong Expert Profile Podcast

Friday, February 18, 2011

The Success Formula:

Quest writer: Lora Crestan

Delivering on vision + dealing with the here and now= Success
What is your formula for Success?

Wednesday, February 16, 2011

5 Reasons A Listening Brand is Powerful:

1) If your job is to provide valuable service to a customer (and most of us do), it behoves you to be on top of what they need from you. It's your job to over deliver and make the experience a pleasurable one. Great service should be a given in business, but we know that not everyone is listening.

2) When it comes to performing our services it's good if you get it. Nothing is more irritating to customers than having to explain it more than once. Time is money and an inability to listen can cost you big time.

3) What's up Doc? Bugs had it right - keeping your ear to the wind, alerts you to opportunities that could make your month. Being alert brings in leads, listen for the cues.

4) Not listening can lose you a job. A client recently informed me that a supplier they recently hired badly dropped the ball and delivered something that they felt was out of left field. Their collective comment was, " Weren't they listening?" You know where they're going to end up don't we. When you're listening it's all about them, when you're not it's all about you. Ouch!

5) If your brand is known by how effective you are and how you resonate with people, then your brand is a "Listening Brand." This is a huge compliment and a branding must. When you listen, everything happens in a positive way and that's great for everyone.

5 Reasons A Listening Brand is Powerful:

Friday, February 4, 2011

Fingers and Toes Networking - Which Are You?

I've been reading a lot lately concerning networking. The general discussion has been the effectiveness of the endeavour. The interesting thing for me, was that it was generally seen as a one or the other scenario. It seems that most people from the off-line camp network through organized groups or events and on-line people network through social media. But neither crosses the road to the other side. I don't understand the logic in this.

I absolutely use both. One compliments the other. Locally, my audience is very much aware of my online presence. My brand is consistent across both channels. Lessons learned off-line can be applied on-line. On Linkedin there is a group filled with business people from this area. They meet in person from time to time. This is very powerful for building real relationships. Choosing one over the other is very short-sighted and lazy from my point of view. Both channels are necessary in building your expert profile and also develop sales skills. Sort of a "leave no stone unturned" strategy.

I think that it is so important when you let your fingers do the networking online to pay close attention to your brand perception. Be sure that you are known for something positive. Whenever you have to show image be sure that it's consistent.

Off-line your toes are doing the networking. Brand perception here should also compliment what you doing on-line. If you "give first" on-line then give first off-line. Branding only works when it's a genuine experience. When i am out giving my toes a workout, I always drive people I meet to my on-line presence, then of course my fingers take over and everything helps move my brand forward.

Thursday, February 3, 2011

23 Public Speaking Secrets Gleaned from the Greats

Quest writer: Lora Crestan

Whether you're giving a report in a college classroom, or delivering a speech to thousands, public speaking is an important skill to master. Everyone has their favorite tips, including picturing the audience naked, but no one says it better than great speakers themselves. Read on to find out how 23 great public speakers learned how to do such a great job.

1. Be persistent and practice: "All the great speakers were bad speakers at first." -Ralph Waldo Emerson

2. Know your purpose: "You shouldn't give a public speech unless you want to make something happen." -Tom Peters

3. Be a real person: "If you have enthusiasm and excitement, if you show your humanity up there, that's when the audience starts to warm up." -Richard LaGravenese

4. Believe in your message: "If you believe in something, you can talk about it. All my life I have been very, very shy. To get in front of a crowd drives me nuts, but I have a message to deliver." -Jack LaLanne

5. Offer a moving speech that sticks with your audience: "Have a unifying theme tethered to a powerful, inspirational story." -Ken Starr

6. Seek our your most difficult audience member: "Engage the lowest common denominator, someone with a negative attitude or who can't concentrate. If I can engage that person, everyone else with fall like a domino." -Erin Gruwell

7. Don't bore your audience with unnecessary data — deliver a simple message: "I speak at nursery schools; benefactors ask me to speak for Earth Day. It is invariably the most challenging presentation I ever give, but I force myself to do that because it really forces me to get down and think [about] the basic message and how can I communicate it as simply as possible." -Allen

8. Speak for your audience, not yourself: "The single most important thing you can do is put yourself in other people's heads and hearts. I think about what they truly need, not what I want to talk about. Whatever size the group, whether five or 5,000 people, you have to at least try to imagine what each of those individuals are there for. -Tony Robbins

9. Use humor appropriately: "Never make any jokes in the morning. They're absolutely deadly. No one has gotten their full dose of caffeine." -Dick Rudder

10. Resist the urge to speed through, and get attention by speaking slowly.: "Slow down, especially at the beginning of a speech. You'll get the audience's attention by pausing." -Bob Kerrey

11. Consider how you can entertain your audience: "There is always risk with being funny and controversial that the audience will miss your message, but I think there is a better chance they'll hear it if you are entertaining." -Scott McNealy

12. Never underestimate the power of eye contact: "When I'm preaching, I'm not speaking to 800 people–I'm trying to speak to each person individually," he says. "I move from west to east, making contact with people for a second or two. If there's someone who seems disengaged, I'll keep coming back in hopes of reaching them. But you have to be very careful: If you're talking about, say, adultery, you don't want the person you are looking at thinking that you've found them out!" -Rev. Kieran Harrington

13. Warm up with one on one conversation first: "If you are the type that gets frightened or intimidated by speaking to large groups, it doesn't hurt to speak to a couple people in the audience before you start your speech." -Kate White

14. Always be prepared ahead of time: "I have the speech nailed two weeks before I have to give it. I don't go out with a written speech, but with eight to 10 line connectors [transitions between points I want to make]." -Glenn Rothman

15. Avoid using jargon, and never assume your audience knows your topic: "Too many speeches are either too dense or too dull, particularly in the corporate sphere. Use examples that include dialogue–two people talking to each other in their own spoken language. Don't assume your audience knows your topic. Never fall into jargon." -Floyd Abrams

16. Have a "front page news" message: "Step one: Literally write the headline you want a newspaper to carry as if your speech were going to make front-page news. If you can't, your message is too complicated, too boring or too vague to impress anyone. Step two: Be substantive. Make a strong prediction, take a controversial stand or deliver a keen insight–but back it up with facts and research. Step three: Be entertaining. Use anecdotes and self-deprecating humor to connect with the crowd. Step four: Don't speak too long. Even a good speech loses people after at most, 40 minutes." -Ari Fleischer

17. Dream about your speech at night: "The night before a speech, I go over my notes right before I go to sleep. There's almost something magical about it. You remember the words in a dreamlike state and it helps your brain absorb the material." -Sally Koslow

18. Remember to have soul in your speaking: "I believe that one always does himself and his audience an injustice when he speaks merely for the sake of speaking. I do not believe that one should speak unless, deep down in his heart, he feels convinced that he has a message to deliver. When one feels, from the bottom of his feet to the top of his head, that he has something to say that is going to help some individual or some cause, then let him say it; and in delivering his message I do not believe that many of the artificial rules of elocution can, under such circumstances, help him very much. Although there are certain things, such as pauses, breathing, and pitch of voice, that are very important, none of these can take the place of soul in an address. When I have an address to deliver, I like to forget all about the rules for the proper use of the English language, and all about rhetoric and that sort of thing, and I like to make the audience forget all about these things, too." -Booker T. Washington

19. Repeat yourself without sounding repetitive: "Say the same things over in different ways, especially when you are trying to sell something. When I would teach law, I did this as an educational tool, but it's also a sales tool. It will make an imprint that people will remember." -Judge Maria Lopez

20. Choose your words carefully: "Never say anything about yourself you do not want to come true." -Brian Tracy

21. Consider the unknown first: "A man does not know what he is saying until he knows what he is not saying." – G. K. Chesterton

22. Know that it's an honor to be asked to speak: "Compliment the audience. Every invitation to speak is a compliment and an honor to you, so you better recognize that starting off." -Dr. Robert H. Schuller

23. Mean what you say, and be careful not to overspeak: "Little said is soon amended. There is always time to add a word, never to withdraw one." -Baltasar Gracian
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