Wednesday, October 29, 2008

Here's A Chance For Your Blog To Shine...

Over at Chuck Westbrook's Blog, there is the unique opportunity to jump in on the ground floor of an initiative to help the blog's unsung heros get the traffic they deserve. Chuck is NOT doing this as part of any lead-in to a sale, but in an honest attempt to build traffic for everyone, who through no fault of their own, have blogs less travelled.

The concept is simple. Everyone joined up, visits blogs in unison, on a regular coordinated schedule. As your turn comes up, it should increase your opportunity to garner new subscribers and show off your site immensely.

Even big wigs like Rowse are offering their support of the idea. Jump over to Chuck's site and sign-up. It really is FREE and no strings are attached.

Friday, October 24, 2008

How To Avoid The Meltdown Mentality.

Over the years I been through economic downturns and recoveries and a great deal of small businesses traditionally roll up their rugs and hide in the dark until its over. Marketing budgets being one of the first things that got cut.


The severity of this downturn, has actually invigorated many in the small business community. Fearing that they may not have the resources to weather this one, many are getting smart and have decided to not give in to negativity and are looking at ways to get more aggressive or upgrade their existing efforts.

In a recent meeting with one customer, they remarked that a note came across their monitor alerting them that a competitor had bitten it. Bad for them, good for our market share.
The reality of the event wasn't lost on them however and they recognized that the time is 'right now' to strengthen their corporate brand position. Dark clouds always hold opportunities, so long as you have the foresight to take advantage of the situation.

Now is NOT the time to stare at what "might be" on the horizon. Develop a positioning strategy right now that absolutely differentiates your brand and benefits your prospective customers. Take a hard look at your brand, put yourself in your customer's shoes and ask yourself - "what's in it for me?" If you have a hard time answering this one question - you've got some serious work to do. Ignoring the question will put you directly in the cross-hairs of the meltdown mentality.

Take time right now to strengthen your brand. You need every weapon in your arsenal. You can no longer rely on good will and happenstance to succeed. The minute you let down your marketing efforts, meltdown mentality will over-take you. Stay positive, ride a strong brand and keep negativity from your door step.

It's your brand's job to create your own bright spots and wins, even while it seems the marketplace is broiled in its own self-fulfilling prophesy of gloom.

Don't wait for the turn-around. BECOME THE TURN-AROUND!

P.S. You might be interested in an article I wrote featured over at that outlines several ways to assist in corporate brand awareness. The article is entitled - Why The World Isn't Listening.

Wednesday, October 15, 2008

Does Size Matter?

I ran into an acquaintance yesterday and we got to talking about business. He made the comment, "It's important to look big - don't you think?"

It's an interesting question. In our culture we equate big with success. Big houses, big cars and trucks, big business, big names etc. I remember when the the web finally took off, one thing that stood out for me, was the statement that the web was the great equalizer. Now anybody could "look" as big as they wanted and nobody would be the wiser. Now you don't need the expense of bricks and mortar prove your worth. Now you just have to look big. Image is said to be everything.

I think my friend's comment is a little off. I don't think it harms anyone to look big, but the bottom line is to behave correctly in a big way. If a potential customer is attracted to your front door, once they cross the threshold, they will quickly see your worth. This harkens back to the truth in your brand. A brand can only thrive if it lives up to strong brand values. It is not enough to look big but your brand must walk the walk.

We as a society enjoy associating ourselves with success. The goal is inspirational. Your foundation must be sound, whether big or small. The important word in the comment was - look. Your brand must have substance. It must be more than an impression. To benefit from a strong brand it is more important to be big on strong values, big on personality and image. It is also fantastic to have a positive outlook. To be the best is to lead - in a big way.

Thursday, October 2, 2008

Blog your Enthusiasm!

Here's a great blog that focuses on enthusiasm. In these edgey times, we all must work harder to stay positive and not let negatives bury us.

Wednesday, October 1, 2008

It's Time to Re-Charge.

Everyday we stress the ups and downs of the marketplace. To keep your brand fresh, it's important that you stay in shape physically and mentally. You can't have the visionary of the company coming unglued. For the physical - go for extended walks or join a gym. You'd be amazed at how many great ideas are born in sweat. I find it a great way to start the day.

For my mental health, I paint. I'm a watercolourist. (That's snob for a watercolour painter). Painting is a very personal thing, and I find it a fantastic way to keep my mind on things other than business. I also teach painting to select students. Reading is another great way to stay grounded.

Anything that you can do to distract yourself from the business world will re-charge you. It keeps you positive and frees you from any negative energy, that may be dragging you down. It allows you see the positive around you.
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