Monday, August 22, 2011

When Is It Time To Call In The Pro's?

I'm in the process of expanding my services and part of that involves extending the range of my WI-FI. If you've even looked into bridging you might agree that it's a daunting topic. I understand the premise behind it, but when they get into set-up that's where my eyes cloud over. FYI: I am miserable with wiring. Setting up a stereo confuses me very easily. In - out, out - in - yikes!

Well today I called in the big guns. I figure that yes I could figure it out myself (muddle through if you will), but frankly I've wasted enough hours on this one. I have better things to do with my time. Maybe is just a guy-thing, but every issue I tackle, I figure that I should be able to figure it out. Years ago I even tried to learn basic because I thought, "how hard could programming be." Well that never happened. Today I am very impressed with those who make programming their passion.

What are you wasting your good time on that, like me, you should be getting help with? Designing your own website maybe? Or, perhaps you're doing your own books. Maybe you're looking to save a few bucks and learning how to file your own tax return. Get real for a moment, how much do you really know about tax laws? I know nothing about them and I don't want to know. As a matter of fact having professionals handle my money issues makes me more money because of their unique knowledge.

If I can, through this little article save one entrepreneur from tearing their hair out trying to figure out something they have no business trying to figure out, then boys and girls I've done my job.

Now put down that ego and get back to what you love!

Tuesday, August 9, 2011

Jehovah's Witnesses' Powerful Branding Opportunity

There came a knock on the door last yesterday morning and on opening the door, there stood two very pleasant looking young women. They politely introduced themselves, but I had already guessed that they were from the Jehovah's Witnesses.

I immediately asked them if they were the religion that refuses blood transfusions for themselves and their loved ones? I've always found this fact to be concerning, if not somewhat barbaric. They grimaced a bit, but acknowledged the fact - but quickly followed up with showing me the scripture that explains their case and a comment that there were alternatives to "blood" transfusions. This latter comment was news to me.

After a pleasant exchange of opinions, the ladies wished me a pleasant day and departed. It then occurred to me that the Jehovah's Witnesses could improve their negative brand from that of those anti-blood transfusion people to something more powerful. No longer would they be compared to people who let a child die for lack of enough blood.

The Jehovah's Witnesses should take it upon themselves to fund and research "alternatives" to traditional blood transfusions. They should undertake this in a major way. They should become the poster boy for this effort. It would put them in a position to be a leader in medical research and not compromise their beliefs. What a tremendous brand story. They effectively become a solution and admired much like the Salvation Army for their non-partisan efforts. They lose the stigma of the "blood transfusion" controversy.

The question is - are they up to it? I think it's an opportunity they should consider and it also goes a long in helping their fellow citizen who may have reasons other than scripture for not being able to respond favourably to blood transfusions.

If you know the leadership with The Jehovah's Witnesses, please forward this article to them, it might inspire something great.

Tuesday, August 2, 2011

10 Old Brands That Managed To Stay Modern

You might have more in common with your great-grandparents than that receding hairline or cleft chin; some of your favorite brands might have been used by your predecessors, even as early as the Civil War. And while your elders may not be transitioning into the digital age with ease (or at all), several of America's oldest brands have thrived through multiple technology changes. Here are 10 well known brands that appear a lot younger than they are. Read more...

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