Tuesday, August 9, 2011

Jehovah's Witnesses' Powerful Branding Opportunity

There came a knock on the door last yesterday morning and on opening the door, there stood two very pleasant looking young women. They politely introduced themselves, but I had already guessed that they were from the Jehovah's Witnesses.

I immediately asked them if they were the religion that refuses blood transfusions for themselves and their loved ones? I've always found this fact to be concerning, if not somewhat barbaric. They grimaced a bit, but acknowledged the fact - but quickly followed up with showing me the scripture that explains their case and a comment that there were alternatives to "blood" transfusions. This latter comment was news to me.

After a pleasant exchange of opinions, the ladies wished me a pleasant day and departed. It then occurred to me that the Jehovah's Witnesses could improve their negative brand from that of those anti-blood transfusion people to something more powerful. No longer would they be compared to people who let a child die for lack of enough blood.

The Jehovah's Witnesses should take it upon themselves to fund and research "alternatives" to traditional blood transfusions. They should undertake this in a major way. They should become the poster boy for this effort. It would put them in a position to be a leader in medical research and not compromise their beliefs. What a tremendous brand story. They effectively become a solution and admired much like the Salvation Army for their non-partisan efforts. They lose the stigma of the "blood transfusion" controversy.

The question is - are they up to it? I think it's an opportunity they should consider and it also goes a long in helping their fellow citizen who may have reasons other than scripture for not being able to respond favourably to blood transfusions.

If you know the leadership with The Jehovah's Witnesses, please forward this article to them, it might inspire something great.


Anonymous said...

Patients should ideally receive their own blood or type-specific blood products to minimize the chance of a transfusion reaction. Risks can be further reduced by cross-matching blood, Cross-matching involves mixing a sample of the recipient's serum with a sample of the donor's red blood cells and checking if the mixture agglutinates, or forms clumps. If agglutination occurs, that particular donor's blood cannot be transfused to that particular recipient. In a blood bank it is vital that all specimens are correctly identified - so labeling has been standardized using a barcode system known as ISBT 128.
The incompatible blood types of Mother and child can mix and cause antigens...who is guilty of transfusing...Mother or child...neither is at fault as Christ has donated his BLOOD for us all.....IMPORTANT reference:
Colossians 1:19-20
19 For God was pleased to have all his fullness dwell in him, 20 and through him to reconcile to himself all things, whether things on earth or things in heaven, by making peace through his blood, shed on the cross. BY MAKING PEACE THROUGH HIS BLOOD SHED ON THE CROSS.

Ed Roach said...

Thank you for the education A. What is your opinion on the brand opportunity though?

Anonymous said...

Hello Mr. Roach. I wrote a post in response. Enjoy. If you have questions feel free... http://theocraticthoughts.wordpress.com/2011/09/07/powerful-branding-opportunity-for-jehovahs-witnesses/

Design Packaging said...

Build a brand by providing customers an opportunity to try your product for free or for a dramatically reduced price. By encouraging trials, you increase the chances that customers will become regular users of the product. Thanks a lot.

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