Wednesday, November 4, 2009
Tuesday, November 3, 2009
Monday, November 2, 2009
DAY ONE: Brand Booster 21!
Today is day one of Brand Booster 21 over at Small Business branding.com. Authored by Vera Raposo and I to help small to medium sized business to focus their brands and give them a leg up on their competiton. It's free and and new step appears every day for the next 21 days.
Monday, October 26, 2009
What's That You Say?
Recently a customer asked me what difference it would make if the CEO of a company were the author of a blog but didn't allow comments? My immediate answer was that that I didn't think that they should have a blog if they had no intention of allowing comments. For me a blog is something that allows comments, even if those comments are criticisms. How you address criticism can be particularly powerful.
I feel that if don't wish there to be comments, then frame the site that way - more like a news service. For me at least, blogs are an opportunity for two-way communication. It's a venue to interact with customers and advocates of your company. Feedback allows for an opportunity to improve.
Two-way blogs are fantastic brand tools. It empowers your audience and gives you front-line exposure. Shutting down conversation harms your brand by making your reader suspicious as to why you refuse to listen. Why is it all about your opinion when in reality it's all about your customer - or it should be.
Think twice before you shut the door on your customers.
I feel that if don't wish there to be comments, then frame the site that way - more like a news service. For me at least, blogs are an opportunity for two-way communication. It's a venue to interact with customers and advocates of your company. Feedback allows for an opportunity to improve.
Two-way blogs are fantastic brand tools. It empowers your audience and gives you front-line exposure. Shutting down conversation harms your brand by making your reader suspicious as to why you refuse to listen. Why is it all about your opinion when in reality it's all about your customer - or it should be.
Think twice before you shut the door on your customers.
Wednesday, October 21, 2009
Boost Your Brand in 21 Days!
Starting on November 2nd, over at Small Business Branding.com, myself and Vera Raposo (owner of SBB) will be hosting a FREE branding course we call BRAND BOOSTER 21! Every single day for 21 days, we will present a new article dealing with one aspect of your brand with the goal of providing solutions to helping you make your brand more powerful.
Mark your calendar and hustle over to Small Business Branding.com and begin your 21 day course - it does a brand good. We look forward to your participation and comments.
Thursday, October 15, 2009
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